Quite easily - the content is in your face, and being pushed at you by friends. You don’t have to deliberately seek out games, no searching, you go to Facebook and one of your contacts says “Try Warbook” or “Try Blocky”. You get recommendations and don’t have to leave the website or track them down, it’s usually just one mouse click to add the game to your profile.

“The problem with games for Facebook, as with any other game delivery medium, is audience. Not everyone would be interested in the above (or Scrabulous) and you would have to find the game with the broadest reach, if you were interested in profit.”

The other thing you need to remember is that these games are not purely locked into Facebook, Warbook for example runs on Bebo too, and as you play you can play against people from both networks.

I’m sure some bright spark can come up with a way of using contextual advertising along with these games and splitting the revenue between the content developers and the content publishers.

I, for one, would LOVE competitive Tetris, like the Atari arcade version or even competitive Bust-a-Move (you listening Taito?).

The problem with games for Facebook, as with any other game delivery medium, is audience. Not everyone would be interested in the above (or Scrabulous) and you would have to find the game with the broadest reach, if you were interested in profit.

Not sure what the demographics are for Facebook but I imagine the creator(s) do(?).

So, my question is, how does this differ from Browser based games being delivered on a networked system (ie: the Internet) or are you saying that this is more like XBoxLive, where you have access to a specific community?

As an platform, I am really excited about the prospects for and potential of Facebook, much more so than Myspace.